When it comes to communication, every client has their own unique needs. Umbrella PR has two core service offerings; the first being the services of an agency where we provide a complete set of programs that can be tailored to meet your key objectives, and the second being the services of an onsite, full-time or part-time contractor. Typically we see smaller organizations leveraging all, or pieces of our well-rounded marketing services. Larger organizations tend to leverage the services of one of our staff in a contractor role to meet a very specific need. Bottom line, Umbrella PR can help. We learn and absorb your goals, strategize on the best approach to meeting them and execute the plan. Click here for a sampling of our work.
Messaging and Positioning
Messaging and positioning is the foundation for any communication program. Umbrella PR helps you delve into the essence of who you are, who you want to be, what you stand for and your place in the larger community. The message hierarchy is a tangible document that serves as the foundation for how you articulate your position in the marketplace, your vision, your core values/differentiators and what customers can come to expect by working with you.
Media and Analyst Relations
Consistent and proactive contact with the media and analysts is the key to successful branding and visibility. We work with you to identify your target audience and develop a database of relevant contacts. We create a strategic media outreach plan around your company, innovations, products and customers. We have a wide range of experience in many industires including telecommunications, clean energy, networking, virtualization, security, business and finance applications and Web 2.0 technologies.
Speakers Program
One of the most cost-effective ways to get face-to-face with your target audience is by placing a company spokesperson in a speaking engagement at a targeted industry event. We will identify key industry events, and work with your executives to develop abstracts for submission and a presentation that will showcase your thought leadership and leave a lasting impression on your audience. For companies in earlier stages of their lifecycle, we raise the conversation to a higher level and place key executives in speaking opportunities that enable you to highlight your thought leadership and industry knowledge.
Customer Advocacy Program
Customers are one of your most valuable assets when it comes to communication. Customers validate your claims. They support your brand and messages. Customers let the world know that what you have promised, you can actually deliver. Together, we will identify customers who would like to be a part of your customer advocacy program and who are willing to speak on your behalf. We will work diligently to secure customer quotes, create success stories and get your customers to participate in events and more.
Press Tours
Logistics. Logistics. Logistics. Executing a successful press tour requires tenacity and attention to detail. Umbrella will tackle everything from arranging media and analyst briefings, media training your key spokespeople, ensuring your travel arrangements are concrete and completing your briefing booklets.
Company and Product Launches
We have seen our clients struggle in this area. Umbrella has the ability to help you create a strategy and tactics around a corporate, product or other related launch. Working with your product teams or corporate executives, we will help you create and effectively communicate meaningful news to generate a new level of visibility and awareness.
Lead Generation and Field Marketing
Without revenue, most companies don't make it. Without lead generation, many companies can't generate revenue. Umbrella PR has expertise in lead generation programs including list research, creating compelling copy, graphic design and all of the nitty gritty logistics that go into launching a successful lead generation campaign. We've conducted thorough research on how to partner with vendors for joint field marketing and handled the logistics down to booking venues, sending out invites, tracking responses and creating the presentations.
Graphic Design, Collateral & Web Development
While this is not our core competency, we partner with one of the most creative people we know. Our graphic/web designer has been working with us since before Umbrella PR was founded and has created some of the most cost-effective and creative pieces and Websites we've seen.