When it comes to communications, every client has their own unique needs. Umbrella PR offers a core set of program components yet tailors each client's program to meet their objectives. We absorb your goals, strategize on the best approach to meeting them and execute the plan.
Messaging and Positioning
Messaging and positioning is the foundation for any communications program. Umbrella PR helps you delve into the essence of your company, what it stands for and its place in the larger community. The message hierarchy is a tangible document that serves as the foundation for how you articulate your position in the marketplace, your vision, your core values/differentiators and what customers can come to expect by working with you.
Media and Analyst Relations
Consistent and proactive contact with the media and analysts is the key to successful PR. We will work with you to identify your target media, develop a database of relevant contacts, and create a strategic media outreach plan around your company, news, innovations, products and customers. We have a wide range of experience in many industires including telecommunications, clean technology, networking, virtualization, security and Web 2.0 technologies.
Speakers Program
One of the most cost-effective ways to get face-to-face with your target audience is by placing a company spokesperson in a speaking engagement at a targeted industry event. We will identify key industry events, and work with your executives to develop abstracts for submission and a presentation that will showcase your thought leadership and leave a lasting impression on your audience. For companies in earlier stages of their lifecycle, we raise the conversation to a higher level and place key executives in speaking opportunities that enable you to highlight your thought leadership and industry knowledge.
Customer Leverage Program
Customers are one of your most valuable assets when it comes to communications. Customers validate your claims. They support your brand and messages. Customers let the world know that what you have promised, you can actually deliver. Together, we will identify customers who are willing to speak publicly on your behalf, be quoted on your Web site or in your collateral, or serve as a reference for customers in the pipeline.
Press Tours
Logistics. Logistics. Logistics. Executing a successful press tour requires tenacity and attention to detail. Umbrella will tackle everything from arranging media and analyst briefings, media training your key spokespeople, ensuring your travel arrangements are concrete and completing your briefing booklets.
Company and Product Launches
We have seen our clients struggle in this area. Umbrella has the ability to execute communications around your corporate or product launches. Working with your product teams or corporate executives, we will help you create and effectively communicate meaningful news to create a new level of visibility and awareness.